These days it’s hard for anyone to get a leg up on their dream. However, Coke Zero is hoping to change that for one ambitious and passionate individual who is willing to show off their creative flair.
Earlier this year, Coke Zero teamed up with director Jon M. Chu (Step Up 2: The Streets, Step Up 3D) and his dancers from the web series “The Legion of Extraordinary Dancers (LXD)” to find “a fun and infectious dance.”
After going through hundreds of entries, the “Toe Tappy,” choreographed by
Joel “Knucklehead” Turnman, was selected. Knucklehead’s credits include competing during the sixth season of MTV’s America’s Best Dance Crew as part of the Street Kingdom Crew.
Now Coke Zero wants to see your one-of-a-kind interpretation of Knucklehead’s “Toe Tappy.” Check out YouTube star Corey Vidal’s version of the dance below.
“We were blown away by the creativity that dancers at every level brought to us. We saw so many amazing moves and enjoyed crowd-sourcing the dance so much that we’re raising the stakes to see how people will put their own unique spin on “Toe Tappy” to take it to the next level. It’s such a cool opportunity for someone to score their big break, while being part of a collaborative experience,” Jon M. Chu said.
To take part in Coke Zero’s open casting call, all you have to do is upload a video with your version of Knucklehead’s “Toe Tappy” at CokeZero.com/MakeItPossible.
Jonathan Mildenhall, VP, Global Content Excellence from The Coca-Cola Company said, “We recognize that some of the best performances can come from the most unexpected places, which is why we’re taking our casting call outside of traditional venues and allowing anyone with a gift and ambition to share their vision with us.”
If you have the artistic vision and drive, auditions will be accepted online throughout October. The star of the upcoming Coke Zero campaign will be announced in November.
Originally posted on Blogcritics.
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